creative direction + visual design
This work was done at Studio C — in addition to evolving the ArtCarved brand, the Frederick Goldman team had us redesign the website. Outdated and not built on an e-commerce platform, ArtCarved’s site needed a better online customer experience. Leading the home page visual direction and design, I developed a more on-brand, customer-focused website concept and navigation. With the site being rebuilt on Shopify’s platform, I designed the conceptual home page layout so that design elements of type and imagery would be consistent and executable site-wide in Shopify.