brand strategy, creative direction + design
This work was done at Studio C — our client, Frederick Goldman, asked us to evolve their ArtCarved brand. The outdated brand no longer resonated with modern brides and needed a stronger presence in the branded bridal market. I worked on reframing the ArtCarved brand strategy and helped direct Studio C’s design team throughout the process. From research findings, we reinvisioned the brand platform around their strength: diverse product selection, connecting it to a couple’s one-of-a-kind love story. I selected the campaign photographer to reflect the playful brand tone, capturing intimate, candid moments that incorporate the brand’s hues. The final fresh, bright visual vernacular celebrates the joy of newly committed love, connecting with young couples and elevating the ArtCarved brand perception.